Last month, a few members of the Yeshivah of Flatbush Real Estate Club visited Mr. Joe Sitt, CEO and founder of New York real estate firm Thor Equities. Mr. Sitt is an icon in his field, and the opportunity to have two hours of his time was something that we couldn't turn down. Although he is best known for his tremendous success in real estate, Mr. Sitt is a man of knowledge in all aspects of life. He delivered a number of sincere messages that were more than just real estate tips; he gave us life lessons. Mr. Sitt stressed the value of 'building a brand for yourself' and how important it was to think beyond our comfort zones if we wanted to be successful. Another underlying message in all of Mr. Sitt's anecdotes was that the key to success is to live life as a learning experience and to continue soaking in knowledge whenever possible. We are greatly appreciative for the opportunity to meet with Mr. Sitt and we know that his messages will guide us toward success in our future endeavors.